Learn how to make social media work for your business with our Social Media Mastery qualification which is Nationally Recognised– Certificate IV in Business (BSB40207).

Course Information

This is not a "how to" social media course, but you don't need to be an expert, just a very basic understanding of social media such as Facebook is enough.

Developed by social media expert Lisa Harrison, students will be taken step-by-step through the social media marketing landscape, and will learn how to:
• Promote and grow their business using free online tools,
• Boost sales and sell products and services online,
• Create valuable long-term relationships with customers,
• Build strong online communities,
• Get feedback from these online communities to help refine and develop business ideas.

Who should do this course?

With the progression, expansion and popularity of social networking sites, new media professions have been born such as the "social media manager" (SMM). SMM is just one of the new career opportunities arising in this new economy.

This qualification is tailored to those wishing to formalise their social media knowledge, or for those who are looking to bring value to their business from social media.

How much does the course cost?

For Brisbane, Sydney and Townsville the full qualification costs $4,000 (for 10 units). Students can choose to study individual units costing $400 per unit or $800 per session (2 units). For Chamber of Commerce and Industry Queensland and NSW Business Chamber members the cost is $3,600 for the full qualification.

Qualification

Social Media Mastery Certificate IV in Business BSB40207 Certificate IV in Business. 10 units must be selected for this qualification including:
• 1 compulsory units
• 9 elective units

Session One, 2 days (Prerequisite for remaining Sessions)

• Establish networks (BSBREL401A)
• Advanced online business networking using social networking tools (Building Client Relationships and business networks, BSBREL402A)

Session Two, 2 days

• E-commerce (Conducting e-marketing communications, BSBMKG412A)
• Integrating websites with social media (Review and maintain a website, BSBEBU401A)

Session Three, 2 days

• Communicating with customers online (Implement customer service standards, BSBCUS403A)
• Internal procedures for implementing social media – (Coordinate business resources, BSBADM409A)

Session Four, 2 days

• Online Campaigns/Promotions (Promote products and services, BSBMKG413A)
• Monitor a Safe Workplace (BSBOHS407A)

Session Five, 2 days

• Integrating marketing activities with social media (Undertake marketing activities, BSBMKG414B)
• Create a social media marketing plan (Develop a media plan, BSBADV507B)

Brisbane training dates

Session One, 18-19 March 2013
Session Two, 22-23 April 2013
Session Three, 6-7 May 2013
Session Four, 8-9 July 2013
Session Five, 15-16 August 2013

North Sydney training dates

Session One, 15-16 July 2013
Session Two, 22-23 August 2013
Session Three, 9-10 September 2013
Session Four, 17-18 October 2013
Session Five, 11-12 November 2013

For further information on the Social Media Mastery course or to book please call 1300 572 349, or visit the Australian Business Training Solutions website.

Full qualification: $4,000 Non-members, $3,600 CCIQ Members and NSW Business Chamber members.

Course Aim

This qualification reflects the role of individuals who use well-developed skills and broad knowledge base in the ever expanding and evolving world of online networking for business. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of digital resources, sites and sources. They may provide leadership and guidance to others with some limited responsibility for the output.

Career Opportunities

Occupational titles may include:

• IT or Online Development Clerk
• Reputation Management Clerk
• Customer Service Advisor
• E-business Practitioner
• Marketing Support
• Office Administration Assistant
• Social Media Administrator
• Digital Communications Officer
• Digital Marketing Officer
• Social Media Manager
• Public Relations (Social Media Specialist)

Course Duration and Delivery Mode

Social Media Mastery Certificate IV in Business units are offered in a classroom environment. All units are 7hrs in duration. Additionally we have 1 hour per week for support if needed plus you will have access to a Facebook group page for more support and social media discussions.

Book Now

For further information on the Social Media Mastery course or to book please call 1300 572 349, or visit the Australian Business Training Solutions website.

Hurry - places are limited.

About Lisa Harrison

Lisa Harrison is the Strategic Marketing Director and cofounder of POMO. POMO is a boutique creative agency based on the Sunshine Coast and in Brisbane.

Lisa works as a consultant with businesses to help them develop strategies, policies, guidelines and action plans for effectively using all types of digital communications to establish customer engagement.

Lisa has managed programs for such organisations as Birch Carroll and Coyle and The Royal National Association (Ekka), and is also a speaker, facilitator, educator, researcher and blogger in social media.

Visit Lisa's blog here.